Independent AI product company · India
Sandmatter LLP designs, ships and operates its own software — turning applied AI into products people use every day. ReelFyre, TryGehna, NeuroVidz and Instant DJ are all our own.
What we build
Software we design, ship and operate ourselves — live today or in early access.
Creators, podcasters, educators and small content teams spend hours turning one long video into consistent short-form. ReelFyre does the first pass — you keep the final say.
Invite-only · wider launch planned by 31 Oct 2026
Upload a long video, or bring one in from Google Drive or Dropbox.
It surfaces self-contained highlights worth sharing.
Captions, hooks, vertical reframe and a reusable brand style.
Prepare the caption, cover and timing, then publish.
Also bring a finished reel to prepare its caption, cover and schedule. AI analysis and writing run on Google Cloud (Vertex AI · Gemini). Publishing depends on your connected accounts and each platform's permissions. Planned business model: subscriptions plus usage-based credit packs. Developed & operated by Sandmatter LLP.
Engagement analysis for video & audio
For creators, editors and brand teams.
Upload a clip and NeuroVidz scores its hook, its hold and its feel from what's actually in the picture and the sound — second by second — then lists the edits to make, each pinned to a timestamp. A transparent engagement read you can act on.
Developed & operated by Sandmatter LLP · neurovidz.com
A native music app for the Mac
Instant DJ is a DJ app and beat maker for the Mac: mix two tracks in sync, scratch on the trackpad and play chords, notes and drums on your keyboard, always in key. Free for 7 days, then one purchase; no subscription, no account.
Native · macOS 14+ · Apple silicon · Developed & operated by Sandmatter LLP
The AI atelier for jewellers
For fine-jewellery retailers, from single stores to chains.
A white-label AI platform for jewellers. Customers try on any piece and customise it live — turning a browse into a bigger, bespoke order — while you shoot your whole catalogue in studio-grade photos, with no photographer. The original design and proportions are preserved exactly.
Developed & operated by Sandmatter LLP · trygehna.com
A live companion for Fantasy Premier League
An independent companion for Fantasy Premier League. Watch your points move while the matches are on — with bonus projected before FPL confirms it — plan transfers with budget and points-hit checks, follow price moves, and track your mini-leagues. Ad-free.
Free · iPhone & Android · Developed & operated by Sandmatter LLP
How we build
The depth to build the model and the discipline to ship it. Every product above runs on the same full-stack craft we keep in-house — research, engineering, interface and scale. We point it entirely at the software we own.
We design and ship our own end-to-end generative-AI products — the model, the pipeline and the interface people actually use.
Retrieval, tool-use, evaluation and guardrails built to be reliable in production, not just impressive in a demo.
Photoreal generation, identity-preserving edits and perceptual analysis where pixel-level fidelity is non-negotiable.
Latency, cost and reliability tuned for real traffic — scale-to-zero economics that hold up from one user to millions.
Turning frontier research — multimodal models, on-device neural nets, perceptual signals — into the capabilities inside our products.
Built on managed cloud, including Google Cloud's Vertex AI and Gemini, so our products scale without a data centre to babysit.
Why we do it
The magic of AI isn't the demo — it's everything after. Carrying a promising model all the way into production, and making it fast, affordable, dependable and trusted at scale. We built Sandmatter to live in exactly that stretch.
Fidelity you can stake a brand on. Latency a customer never notices. Economics that stay healthy as you grow. That last mile is the whole craft — and it's where we choose to be excellent.
Founding team
Two Designated Partners of Sandmatter LLP — hands-on from development through deployment to distribution, and the ones who answer your email.
Co-founder & Designated Partner
Works across the whole product lifecycle — building, shipping and getting Sandmatter's AI products in front of the people who use them.
Co-founder & Designated Partner
Builds and ships Sandmatter's AI products hands-on — from development and deployment through to distribution.
Journal
How the Bonus Points System hands out the 3, 2 and 1 extra points in every match, why your live FPL total leaves them out until after the whistle, and how Football Fantasy Live projects them while the game is on.
Read →You don't need a controller, a subscription or a music-theory course to start. What a house track is made of, why staying in key is the hard part — and how a keyboard that can't play a wrong note gets you from two tracks to a first groove on the Mac you already own.
Read →A practical workflow for creators, podcasters and small teams: find the moments in a long recording that stand on their own, reframe them for vertical, caption them, make them look like yours and line them up to post — and where ReelFyre takes the first pass.
Read →Get in touch
ReelFyre is in invite-only early access; TryGehna, NeuroVidz and Instant DJ are live today. Product feedback, partnerships and press all reach us at one address.
